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NHLPA Goals & Dreams and Sonnet Insurance team up to support young hockey players of Innu Nation

Nick Suzuki and David Savard of the Montréal Canadiens surprise community with a once in a lifetime experience.

Sonnet and NHLPA unveil second round of fan-favourite marketing campaign

TV spots featuring NHLPA members Morgan Rielly, Zach Hyman, and Frédérik Gauthier build off the success of the 2018-19 commercials.

Sonnet Insurance and NHLPA team up

Sonnet’s partnership throughout the 2018-19 NHL season will show a new side of fans’ favourite players.

Brent Burns Reads Optimistic Tweets

As the NHL season gets underway, there is a sense of optimism in the air for every player and team in the league.