The entertaining Sonnet commercial campaigns featuring current and former NHL players have become instant fan favourites since they first aired in 2018.
William Nylander and Peel Police provided an assist to some lucky NHLPA Goals & Dreams participants.
After getting into their hockey equipment, participants of the Toronto Police Service hockey program were asked to gather in front of a door at John Booth Arena for a little surprise.
First came the equipment, then came an unforgettable day.
William Nylander was in uncharted territory around this time last season.
Based on his favourite purchase this year, William Nylander is a man of simple, classic tastes.
Curated by William Nylander, we've got what the Maple Leafs forward is blasting on game day plus the tune we bet he'd be belting out at karaoke.
You can find William Nylander usually listening to Drake or Post Malone, but when it comes to karaoke, he's opting for a tune from a classic British rock band.
Great Clips becomes official hair salon of the NHL; “LegendHairy Greats” digital video series featuring Brent Burns and Duncan Keith.
The best locker room DJ and tape job, according to William Nylander, in this week's Player Q&A!
William Nylander's contract impasse has finally come to an end.
Sonnet’s partnership throughout the 2018-19 NHL season will show a new side of fans’ favourite players.
William Nylander had one mission in mind when it came to Smashfest VII: get the better of anyone who wears a blue and white hockey sweater.
It was competitive, it was fun, and as four-peat champion Patrick Eaves put it best, everyone walked away a winner.
When the game is on the line and you need someone to step up and score the big one, these players know how to get the job done.
William Nylander joins us ‘In The Locker Room’ to chat about his favourite sports other than hockey, his favourite athletes and more!
What’s the main area of focus when it comes to William Nylander’s quest to improve his game? Spoiler alert: it’s not one thing.