MINNEAPOLIS (March 10, 2020) – Great Clips®, the “Official Hair Salon of the NHL,” today launched “Legendhairy Lineup,” a new and enhanced interactive campaign that embraces and celebrates the best #HockeyHair styles from across the NHL®. Today through May 10, fans can visit www.NHL.com/HockeyHair and build a weekly fantasy lineup of six NHL players – both past and present – that best represent the week’s distinct hairstyle category. When fans enter their weekly lineups, they’ll be entered for a chance to win prizes including free haircuts for a year and a grand prize package to attend the NHL Awards™ in June.
In week one, fans will vote for players with the “Best Flow,” selecting from current NHL stars such as Erik Karlsson, Tyler Seguin and T.J. Oshie and NHL Alumni including Mike Modano, Darcy Tucker and Chris Pronger, among others. Additional poll categories over the eight-week campaign include: Basic Bros (Week 2), Slickback Salads (Week 3), Top Fades (Week 4), High and Tights (Week 5), Mullet Magic (Week 6), Mane Men (Week 7) and All-Time Greats (Week 8).
Each week, fans can submit their new “Legendhairy Lineup” and share their picks on social media using #HockeyHair.
The campaign will be featured in Great Clips salons across the U.S. and Canada and will also be promoted on live game broadcasts on NHL Network™ leading up to and during the 2020 Stanley Cup® Playoffs, and on the NHL, National Hockey League Players’ Association (NHLPA) and NHL Alumni Association social media channels.
“We are excited to offer hockey fans a fun new way to celebrate and even debate the unique haircuts that dominate the NHL,” said Lisa Hake, vice president of marketing and communications at Great Clips, Inc. “Our partnership with the NHL, NHLPA and NHL Alumni Association provides Great Clips with an opportunity to tap into a popular conversation topic such as hockey hair, while also connecting with hockey fans in an authentic and engaging way during the peak of the NHL season.”
Great Clips announced a multiyear partnership with the NHL, NHLPA and NHL Alumni Association in April 2019. Through the partnership, Great Clips is the Official Hair Salon of the NHL, while also receiving brand exposure during all U.S. and Canada Stanley Cup® Playoffs game broadcasts and at tentpole NHL events, including NHL All-Star Weekend, NHL Winter Classic®, NHL Stadium Series™ and the NHL Gaming World Championship™.
