TORONTO , Jan. 13, 2026 - Today, OREO and the National Hockey League Players' Association (NHLPA) announced the second year of the 'OREO Stay Playful For All' program, which will deliver a total of $400,000 in donations to help make hockey more accessible to youth in Canada.
Quinn Hughes, Zach Hyman, William Nylander and Nick Suzuki, along with PWHL stars Sarah Nurse and Marie-Philip Poulin, will return as program ambassadors this year. OREO and the NHLPA are rallying Canadians to submit youth hockey organizations to be one of 14 recipients across the country to receive new hockey equipment grants from OREO and NHLPA Goals & Dreams valued at $10,000 or $25,000 (for a total of $200,000) to give more kids the opportunity to experience the joy of hockey. The program's player ambassadors will play an active role in encouraging the next generation of players to embrace the spirit of Canada's game and share their stories on what 'Stay Playful' means to them.
"We're proud to continue our partnership with NHLPA and NHLPA Goals & Dreams for the second year to help give more kids access to hockey," said Sonia Bongiorno, Canada Team Lead, Partnerships/Scale Activations, & Shopper Marketing, Mondelez Canada Inc. "At OREO, we know the importance of staying playful and this program invests in that spirit of play by bringing more kids into the beloved sport and supporting youth from local communities from coast to coast."
Expanding its impact in 2026, OREO will commit an additional $100,000 evenly distributed to the Montreal Canadiens Children's Foundation and MLSE Foundation, which will be matched by the Montreal Canadiens and the Toronto Maple Leafs. The $200,000 in donations will be distributed to local youth hockey programs within communities that need it most.
Making an Impact with 'OREO Stay Playful For All'
In its inaugural year, through NHLPA Goals & Dreams, 'OREO Stay Playful For All' delivered $200,000 in much-needed hockey equipment grants to 14 minor hockey teams across the country that showed dedication to keeping the playful spirit of the sport alive.
Starting in 1999, NHLPA Goals & Dreams has donated more than $27 million to grassroots hockey programs in 45 countries around the world with the continued focus on giving children the opportunity to play hockey.
"The NHLPA is thrilled to continue our partnership with Mondelez Canada Inc. with the 'OREO Stay Playful For All' campaign," said Devin Smith, Senior Director, Marketing & Player Marketing. "Having Nick, Quinn, William and Zach, as well as Sarah and Marie-Philip, play such integral roles in this process of encouraging kids across Canada to stay playful is a perfect fit for the players and NHLPA Goals & Dreams."
How to Submit a Canadian Youth Hockey Organization
Until March 27, 2026, Canadians can submit youth hockey teams in their communities for a chance to receive new hockey equipment grants valued at $10,000 or $25,000. Grant recipients will be selected and announced in April 2026.
For more information and/or to submit a team, visit: www.oreoplayful.ca. The campaign video featuring the NHL and PWHL program ambassadors can be found here.
