Licensing Opportunities
Want to feature the game’s most prominent names in your next product, campaign, or promotion? The NHLPA’s group licensing program gives brands the rights to use the names, images, and likenesses of the world’s top hockey players.
View Our Licensed ProductsFrom trading cards to digital products, apparel to collectibles, we power partnerships that connect fans and communities to the players they love. With global reach, player credibility, and built-in audience excitement, NHLPA licensing turns great ideas into unforgettable experiences.
Our Licensing Partners
What We Offer
What We Offer
Through the NHLPA’s group licensing program, partners gain access to the collective rights of active NHL players for use in consumer products, promotions, and marketing.
We represent players across high-demand categories, including jerseys and apparel, trading cards, video games, digital content, printed goods, and more. Brands can leverage authentic player likenesses to boost product appeal, drive fan engagement, and elevate their market presence.
NHLPA licensing delivers impact, scale, and credibility, whether through a retail campaign, collectible release, or in-game integration.
What is Player Licensing?
What is Player Licensing?
Player Licensing is a program through which entities seeking to use the names and likenesses of the world’s greatest hockey players obtain those rights. Licensing rights apply to a wide range of corporate sponsorships, advertising, promotions, contests, events, and consumer products, including Electronic Games, Digital Products, Jerseys and Apparel, Trading Cards, Printed Products, Collectibles, and Novelty Items.
A player becomes eligible for inclusion in the NHLPA group licensing program when he skates in his first regular-season or playoff game. Players selected in the entry draft who have not played, as well as retired NHL players, are not represented by the NHLPA in group licensing.
The NHLPA administers its members' worldwide group licensing rights, including their participation in international tournaments and events not directly tied to their NHL clubs.
View Our Licensed Products
Want to Partner With the Players?
Complete the form below to submit your interest for NHLPA licensing and a member of our team will follow up with you.
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