Player Programs
Players' Playbook
All access. Redefined. Over 18 weeks in early 2012, five top NHL players were given BlackBerry PlayBook tablets with a simple goal: film everything. Bobby Ryan, Joffrey Lupul, Martin Biron, Scott Hartnell and Michael Grabner took their mission to heart, filming family life, life on the road, shopping trips and autograph sessions.
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Allstate All-Canadians
“What can we do to give back?” To answer their own challenge, the National Hockey League Players’ Association (NHLPA), in partnership with Allstate Insurance Company of Canada, launched the Allstate All-Canadians program in 2010 to reinvest in the grassroots of Canadian hockey.
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Smashfest
Smashfest!, a fan-inspired charity ping-pong challenge hosted by veteran player Dominic Moore and the National Hockey League Players’ Association (NHLPA), held its first annual event in July 2012.
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Player Poll
The only poll of NHLPA members approved by the players themselves. What do National Hockey League (NHL) players really think? To find out, the National Hockey League Players’ Association (NHLPA) carries out an annual Player Poll, conducted jointly with CBC’s Hockey Night in Canada.
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Beard-a-thon
Since 2011, the National Hockey League Players’ Association (NHLPA) has partnered with the Heart and Stroke Foundation (HSF) for the annual NHLPA Beard-a-thon, an initiative in support of life-saving research.
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The Players
