NHLPA Partners With Polar Mobile to Extend to Mobile Platforms

NHLPA PARTNERS WITH POLAR MOBILE TO EXTEND TO MOBILE PLATFORMS

TORONTO, ONTARIO--(Marketwire - Dec. 21, 2010) - Polar Mobile (www.polarmobile.com) and the National Hockey League Players' Association (NHLPA) are proud to announce today the formation of a multi-year partnership to develop a series of multi-faceted mobile Apps. The first set of NHLPA mobile Apps launched today, across iPhone, BlackBerry and Android smartphones, will allow fans to access unique player based content from the palm of their hands.

"The NHLPA is excited to announce this partnership with Polar Mobile and the launch of the first NHLPA mobile App," said Mike Ouellet, Chief of Business Affairs, NHLPA. "Hockey fans are very tech-savvy, so this is a great way for fans to follow their favourite NHL players through this dynamic mobile platform."

Under the partnership, the NHLPA has agreed to license to Polar exclusive NHLPA.com based content for mobile distribution. Polar will leverage the content to launch a series of mobile products, including, but not limited to, mobile Apps. All the products are designed with the goal of connecting fans with the players and making unique and interesting stories about the players more accessible.

"We have learned how to give fans a great experience so they stay engaged and the demand for hockey fans to connect directly with their favourite players at all times is clear," says Kunal Gupta, Chief Executive Officer, Polar Mobile. "The NHLPA is a great organization that we feel has the potential to build a real passionate following on mobile platforms and are proud they have selected Polar as their exclusive partner to make this a reality."

The first App launching today will feature an integrated Twitter feed of all NHL players active on the social media site, allowing hockey enthusiasts to easily stay connected. Additionally, the App will include the latest Headlines, News and the Player of the Week, all content found on www.NHLPA.com. The Apps are all available from http://app.nhlpa.com or directly from the respective app stores for the iPhone, BlackBerry and Android.

About Polar Mobile

Polar Mobile is the global leader in enabling businesses to extend their presence across mobile devices by leveraging a proprietary software Platform (SMART™). More than 7 million people in over 100 countries use Apps powered by Polar's SMART™ Platform for the most engaging mobile experience. Polar has over 400 Apps across leading smartphone devices for 200 world-class customers in news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com.

About NHLPA

The National Hockey League Players' Association (NHLPA), established in 1967, is a labour organization whose members are the players in the National Hockey League (NHL). The NHLPA works on behalf of the players in varied disciplines such as labour relations, product licensing, marketing, international hockey and community relations, all in furtherance of its efforts to promote its members and the game of hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for the players to give something back to the game they love. Over the past 11 years, more than 50,000 deserving children in 23 countries have benefited from the players' donations of hockey equipment. NHLPA Goals & Dreams has donated more than $19-million to grassroots hockey programs, making it the largest program of its kind. For more information on the NHLPA, please visit www.nhlpa.com.

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