EA SPORTS NHL 13 COVER VOTE CAMPAIGN REACHES QUARTERFINALS

May 11, 2012 – EA SPORTS™ and NHL.com announced today the eight NHL players who have advanced to the quarterfinals of the EA SPORTS NHL®13 Cover Vote, sponsored by BlackBerry®. Beginning today on NHL.com, fans can vote for their favorite player to advance to the semifinals. The winner of the cover vote campaign will be unveiled as the EA SPORTS NHL 13 Cover Athlete at the 2012 NHL Awards™ on June 20 at the Wynn Las Vegas.

NHL 13 Cover Athlete Voting Schedule:

• May 11 – May 17: Quarterfinals – Bracket A matchups open for voting
• May 18 – May 23: Quarterfinals – Bracket B matchups open for voting
• May 24 – May 28: Semifinals
• May 29 – June 4: Finals

 Sponsored by BlackBerry® and hosted on NHL.com, the campaign gives fans the opportunity to select the face of the EA SPORTS NHL® franchise. Fans worldwide are able to vote an unlimited number of times and are encouraged to vote as often as possible at http://www.nhl.com/covervote to ensure their favorite player advances through the rounds. Fans can also get involved and tweet their support by using #NHL13Cover on Twitter. 

With nearly 17 million votes cast thus far, the first ever cover vote campaign for the EA SPORTS NHL franchise has been embraced by NHL fans, teams and players who have utilized social media platforms to campaign. Recent outstanding examples of team and player engagement include:

• New York Islanders #JT91 Cover Vote Campaign
• Vote Anze Kopitar for EA SPORTS NHL 13 Cover Campaign Video
• Grabner Wants You to Vote John Tavares for NHL 13 Cover

Assets:

To download assets, please visit the EA press site at http://info.ea.com.

NHL 13 is in development at EA Canada in Vancouver and has not yet been rated by the ESRB or PEGI; visit www.esrb.org and www.pegi.info for more information. Become a fan of EA SPORTS NHL on Facebook at http://www.facebook.com/easportsnhl and follow us on Twitter via http://www.twitter.com/easportsnhl.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through industry-leading sports videogames, including Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Tiger Woods PGA TOUR® golf, SSXTM, and Fight Night boxing. For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com.