Player Licensed Products

The National Hockey League Players’ Association (NHLPA) is responsible for managing the players' group licensing program. It is through this program that entities seeking to use the names and likenesses of the world’s greatest hockey players obtain these rights.

Licensing rights apply to a wide range of corporate sponsorships, advertising, promotions, contests, events, and other marketing opportunities. 


Elmau & Associates Inc.
Sogo Sports offers a unique range of NHLPA-licensed apparel products to Canadian retailers. Sogo became a licensee of NHLPA-only apparel products in 2011. 

Knights Apparel
Knights Apparel returned to the NHLPA licensing fold in 2011, and specializes in delivering a diverse assortment of dual-licensed NHL and NHLPA apparel to the mass-retail channels. Knights has produced quality NHL and player apparel dating back to 1991.

Old Time Sports
Old Time Hockey products include an array of accessories as well as NHLPA fan apparel for all sports specialty distribution channels in North America and worldwide. Old Time Hockey also has rights to produce NHLPA player products for their collegiate alma maters.

Levelwear (Accolade Group)
Apparel (NHL and NHLPA rights): specialize in sublimation print graphics allowing for highly detailed player imagery on the shirts.

Nike Canada Corp.
Apparel Including players with International Federation affilitions.

500 Level
NHLPA-only license, online shop sales of crowdsourced designs by independent artists.

Coed Sportswear
Apparel featuring NHLPA members marks only. Primarily servicing the US retail market.

Elmau & Associates Inc.
Sogo Sports offers a range of NHLPA-licensed apparel products to Canadian retailers. Sogo became a licensee of NHLPA-only apparel products in 2011.

Apparel featuring NHLPA members marks only. Primarily servicing the US retail market.

For Bare Feet
The first NHLPA-licensed sock manufacturer, produce graphic-printed socks of many top NHL stars.


Frameworth is an NHLPA-licensed manufacturer of framed and plaqued player collectibles and photo artwork. In addition Frameworth has a number of plaqued gifts including wall clocks and game-boards. Frameworth sells direct and through many retail partners coast-to-coast but also features a showroom at its main headquarters that is a must-see for any hockey fan living in or visiting Toronto. 

Highland Mint
Highland Mint is known internationally for their wide variety of medallions and framed collectibles, including the popular Photo Mint products. Among its most popular NHL player offerings are a framed and matted photo with a swatch of game-used goal net from a major event that player took part in. Highland Mint has been an NHLPA licensee since 1993.

Fanatics Authentics (formerly Mounted Memories)

Fanatics Authentics joined the NHLPA licensing fold in 2010. Fanatics produces a number of commemorative pieces including framed and autographed collectibles.  


Steiner is an NHLPA-licensed manufacturer of framed and encased player products, including autographed memorabilia and unique player inscription products. 

Team Beans

Team Beans/Forever Collectibles is a manufacturer of many fan souvenir lines including a successful run of highly detailed bobble-head dolls. Team Beans has introduced numerous new NHLPA products over the past decade including dog tags, bobble fridge magnets and holiday-style ugly sweaters. 


NHL "Power Play" Deck Building Game

Denovo Medical Inc., Canadian based marketer of pharmaceutical products for grocery and drug channels. They introduced NHLPA-licensed 1st Star brand children's chewable vitamins in 2013.

Fremont Die
Fremont Die is a leader in licensed car accessories and produce high-quality car flags and jersey style flags of NHL players.

Bleacher Creatures
Bleacher Creatures is a brand new innovation combining amazing puppet design talents with famous pro sports celebrities. Bleacher Creatures plush characters come in several sizes, and the company also produces hand-puppets and walking wind-up toys.


GameWear has been licensed by the NHLPA since the 2006-07 season and produces player name-and-number wristbands as well as device covers.

JF Sports Canada

JF Sports Canada is a designer and manufacturer of high-quality pins, keychains, jewelry and other accessories featuring NHL players. Among their products is the popular "Sports Brats" line of keychains.

Old Time Sports

Old Time Sports produces a line of NHL player scarves and player identified tote bags.

Sher-Wood Hockey Inc.
Sher-Wood Hockey is a manufacturer of NHLPA-licensed mini-sticks, mini-banners, switchplate covers and souvenir pucks - the pucks under the famous InGlasCo brand name that has been the official game puck of the NHL for many years.

The Northwest Company

The Northwest Company is America's top producer of licensed throw blankets and its NHLPA player products are no exception.

Oyo Sports Toys
Oyo Sports Toys, based near Boston, MA, is a leader in building block character toys featuring the likenesses of the real pros from the top sports including NHLPA stars.

WinCraft Inc.
WinCraft is known for its high-quality collectibles and souvenirs including NHLPA player pennants, pucks, magnets, decals, wastepaper baskets, flags, puzzles, clocks and more.

Top Dog Collectibles
Top Dog is a NHLPA-licensed manufacturer of puzzles, games and confection products.

Printed Products


Fathead is known throughout North America as a licensee of the top sports and entertainment properties for the production of bigger-than-life vinyl wall graphics featuring athletes, celebrities and characters. Its flagship product, the Fathead "Real Big", is available featuring a number of the NHL's biggest stars from across the league on an easy to apply and re-apply low-tack adhesive vinyl that will not damage walls. Fathead recently introduced NHL Tradeables, 5"x7" versions of their Real Big products sold in packs of five assorted players.

Getty Images
Getty Images is a world leader in stock photography licensing and a pioneer in the world of digital image licensing and distribution. Getty distributes images to news agencies around the globe, as well to commercial interests including most player images used on NHLPA-licenced products.

MDI Entertainment

MDI Entertainment is a producer of scratch tickets and games for government-operated lottery programs. The company has produced tickets featuring NHLPA members from Raleigh, North Carolina to Stockholm, Sweden.

MVP Pics
MVP Pics is famous for the ever-popular personalized locker-room print where a fan can place their name on the back of a jersey in their favourite team's lockerroom next to their NHL heroes. MVP Pics prints are available in a number of formats, and can be purchased on-line and in many photo-lab outlets across Canada and the U.S.

Perfect Timing Brands
Turner Licensing, a division of Perfect Timing Brands is a leader in printed products among pro sports in North America. Turner has produced NHL team and player calendars since 2000, and continues to grow the category with first-rate quality and distribution. Turner is also licensed to produce back-to-school notebooks and portfolios.

Photo File Inc.
Photo File has long been the industry standard in flat glossy player action photos. Photo File has been printing player photos since the early 1990s. In addition to 8"x10" and 16"x20" game-action and commemorative photos, Photo File also produces photo keyrings, acrylic-mounted player standees, framed and plaque-mounted prints, Panoramic prints, photographic ceramic tiles and more.


A specialist in electronic device skins, SkinIt has NHL superstar wraps for virtually any brand of handheld device, laptop, portable music player and smartphone.

Trends International Corp.

Trends International is a leading manufacturer of printed entertainment products including wall posters and calendars. Trends has been with the NHLPA since the 1990s has has been the leader in player poster products since. They have also serviced the calendar category well with numerous teams in a variety of sizes and formats.

Trading Cards

Upper Deck Co.
Upper Deck is the exclusive licensed manufacturer of NHLPA and NHL trading cards and is one of the longest active NHLPA licensees dating back to 1990. Leading Upper Deck Hockey brands such as SP Authentic, O-Pee-Chee, The Cup and the Upper Deck Series 1 and 2 releases, are highlights on any collector's annual calendar.

Video Games

Electronic Arts

Electronic Arts (EA) is an international developer, publisher and distributor of some of the world's leading interactive software products. EA has been a partner of the NHLPA since 1992 when it released "NHLPA Hockey 93". The following year saw the introduction of the first EA game fully licensed by both the NHL and NHLPA, "NHL 94". This game still rates among the most popular sports video games of all-time.

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