Player Licensed Products

The National Hockey League Players’ Association (NHLPA) is responsible for managing the players' group licensing program. It is through this program that entities seeking to use the names and likenesses of the world’s greatest hockey players obtain these rights.

Licensing rights apply to a wide range of corporate sponsorships, advertising, promotions, contests, events, and other marketing opportunities. 


Reebok-CCM Hockey, Inc., is the official NHL and NHLPA league-wide pro and replica jersey manufacturer. Reebok is also licensed to produce an array of fan-apparel products featuring player names and images, including the exclusive rights to produce jersey-replica t-shirts featuring team logos with player names and numbers on the back. Reebok player apparel is available in all NHL team arena shops, sports specialty retailers and at

Elmau & Associates Inc.
Sogo Sports offers a unique range of NHLPA-licensed apparel products to Canadian retailers. Sogo became a licensee of NHLPA-only apparel products in 2011. 

Knights Apparel
Knights Apparel returned to the NHLPA licensing fold in 2011, and specializes in delivering a diverse assortment of dual-licensed NHL and NHLPA apparel to the mass-retail channels. Knights has produced quality NHL and player apparel dating back to 1991.

Old Time Sports
Old Time Sports is known for its retro styles and unique designs. Old Time Hockey products include an array of accessories as well as NHLPA fan apparel for all sports specialty distribution channels in North America and worldwide. Old Time Hockey also has rights to produce NHLPA player products for their collegiate alma maters.


Frameworth is an NHLPA-licensed manufacturer of framed and plaqued player collectibles and photo artwork. In addition Frameworth has a number of plaqued gifts including wall clocks and game-boards. Frameworth sells direct and through many retail partners coast-to-coast but also features a showroom at its main headquarters that is a must-see for any hockey fan living in or visiting Toronto. 

Highland Mint
Highland Mint is known internationally for their wide variety of medallions and framed collectibles, including the popular Photo Mint products. Among its most popular NHL player offerings are a framed and matted photo with a swatch of game-used goal net from a major event that player took part in. Highland Mint has been an NHLPA licensee since 1993.

McFarlane Toys

Since 1999, McFarlane Toys has been an NHLPA licensee specializing in highly-detailed plastic replica figures of the NHL's biggest stars. Todd McFarlane's first sports license was with the NHLPA, where his inherent passion for hockey (he was raised near Calgary) was visible in the fantastic detail of the first series of figures back in '99. Since then, SportsPicks figures are now licensed by all major team sports and have immortalized more than 100 NHL stars.

Mounted Memories
Mounted Memories, a division of collectibles giant Dreams, Inc., joined the NHLPA licensing fold in 2010. Mounted produces a number of commemorative pieces including framed and autographed collectibles.

Team Beans

Team Beans/Forever Collectibles is a noted manufacturer of many fan souvenir lines including a highly successful run of sports bean-bag toys and highly detailed bobble-head dolls. Team Beans is at the forefront of the fan souvenir market and has introduced numerous new NHLPA products throughout the past decade including dog tags, bobble fridge magnets and holiday ornaments. 


Aminco International USA, Inc.
Aminco is a world leader in emblematic jewelry and accessories including their wide variety of pins. Its pin collecting programs are a hit across the league, not to mention player dog tags and other jewelry items for the fan who wants to be head to toe in their favourite player's name and number.

Bleacher Creatures
Bleacher Creatures is a brand new innovation combining amazing puppet design talents with famous pro sports celebrities. Bleacher Creatures plush characters come in several sizes, and the company also produces hand-puppets and walking wind-up toys.

Centura Brands Inc
Centura Brands recently partnered with the NHLPA to rebrand Dippity-Do Sport; a full range of hairstyling products including putty, gel, paste, glue and pomade. Available at most major retailers across Canada.

Fremont Die

Fremont Die is a leader in licensed car accessories and produce high-quality car flags and jersey style flags of NHL players.


GameWear has been licensed by the NHLPA since the 2006-07 season and is a leader in the design and production of player name and number wristbands as well as device covers for cell phones and portable music players. GameWear is licensed by virtually every major league sport and players' association in North America - and in our opinion, its NHLPA player products are its best work!!

Jellyfish Marketing
Jellyfish Marketing has introduced a unique line of magnetic puzzles called Puzzter, featuring die-cut NHL players in action. Puzzle pieces assemble to make poster on any magnetic surface.

JF Sports Canada

JF Sports Canada is a designer and manufacturer of high-quality pins, keychains, jewelry and other accessories featuring NHL players. Among their products is the popular "Sports Brats" line of keychains.

LDT produces and distributes high-quality Crystal image blocks, image block business card holders, dome magnet sets and bottle stoppers. 

Karmin Industries  
Karmin Industries is a leader in home and office décor and is an NHLPA partner for producing a number of room décor and stationary products featuring NHLPA marks and players' images - including: cork boards, dry-erase boards, mirrors, stationary and organizing materials.

Mustang Drinkware

A leader in licensed drinkware in Canada and internationally, Mustang Drinkware produced its first NHL Player products in 2010. Mustang produces travel mugs, glassware, novelties and more.

Old Time Sports

Old Time Sports produces a line of NHL player scarves and player identified tote bags.

Sher-Wood Hockey Inc.
Sher-Wood Hockey is a manufacturer of NHLPA-licensed mini-sticks, mini-banners, switchplate covers and souvenir pucks - the pucks under the famous InGlasCo brand name that has been the official game puck of the NHL for many years.

Sideline Sports
Sidelines Sports produces the popular line of NHLPA player Super Soakers skate guards, available at most hockey equipment retailers across Canada and many in the US.

The Northwest Company

Whether you're curling up for the game in a chilly winter basement, or out at the local rink supporting minor hockey, there's no better way to warm up than with a licensed player throw from The Northwest Company. Northwest is America's top producer of licensed throw blankets and the quality and price of their NHLPA player lines are exceptional.

Top Dog Collectibles

Top Dog is a NHLPA licensed manufacturer of player jigsaw puzzles. Top Dog has released a standard puzzle and poster puzzle products.


USAopoly is the sublicensor for the entertainment and pop-culture-themed Hasbro Monopoly board games. Under their NHLPA license, USAolopy has produced Monopoly games featuring the Chicago Blackhawks, Pittsburgh Penguins, Detroit Red Wings and Minnesota Wild, with more teams in preparation.

WinCraft Inc.

WinCraft is known for its high-quality collectibles and souvenirs for sports fans in North America. Among the many products in Wincraft's stable are NHLPA player pennants, pucks, magnets, decals, wastepaper baskets, flags, puzzles, clocks and more.

Printed Products


Fathead is known throughout North America as a licensee of the top sports and entertainment properties for the production of bigger-than-life vinyl wall graphics featuring athletes, celebrities and characters. Its flagship product, the Fathead "Real Big", is available featuring a number of the NHL's biggest stars from across the league on an easy to apply and re-apply low-tack adhesive vinyl that will not damage walls. Fathead recently introduced NHL Tradeables, 5"x7" versions of their Real Big products sold in packs of five assorted players.

Game On Images 
The amazing talents of British Columbia artist Glen Green brought to life in stunning quality on giclee prints, and distributed by SCM Distributors Ltd. Fourteen NHL superstars are available in the first series, hitting stores in 2011. 

Getty Images
Getty Images is a world leader in stock photography licensing and a pioneer in the world of digital image licensing and distribution. Getty distributes images to news agencies around the globe, as well to commercial interests including most player images used on NHLPA-licenced products.

MDI Entertainment

MDI Entertainment is a producer of scratch tickets and games for government-operated lottery programs. The company has produced tickets featuring NHLPA members from Raleigh, North Carolina to Stockholm, Sweden.

MVP Pics
MVP Pics is famous for the ever-popular personalized locker-room print where a fan can place their name on the back of a jersey in their favourite team's lockerroom next to their NHL heroes. MVP Pics prints are available in a number of formats, and can be purchased on-line and in many photo-lab outlets across Canada and the U.S.

Pather Plastics International

Pather Plastics International joined the NHLPA as a licensee in the 2009-10 season debuting with a series of 3-D player posters, postcards, bookmarks and notebooks. They also produce re-applicable fabric adhesive portraits of the top NHL stars.

Perfect Timing Brands
Turner Licensing, a division of Perfect Timing Brands is a leader in printed products among pro sports in North America. Turner has produced NHL team and player calendars since 2000, and continues to grow the category with first-rate quality and distribution. Turner is also licensed to produce back-to-school notebooks and portfolios.

Photo File Inc.
Photo File has long been the industry standard in flat glossy player action photos. Photo File has been printing player photos since the early 1990s. In addition to 8"x10" and 16"x20" game-action and commemorative photos, Photo File also produces photo keyrings, acrylic-mounted player standees, framed and plaque-mounted prints, Panoramic prints, photographic ceramic tiles and more.


A specialist in electronic device skins, SkinIt has NHL superstar wraps for virtually any brand of handheld device, laptop, portable music player and smartphone.

Trends International Corp.

Trends International is a leading manufacturer of printed entertainment products including wall posters and calendars. Trends has been with the NHLPA since the 1990s has has been the leader in player poster products since. They have also serviced the calendar category well with numerous teams in a variety of sizes and formats.

Trading Cards

Panini America

Panini America is one of two licensed manufacturers of NHLPA and NHL trading cards. Panini is the world-wide leader in collectible sticker albums and has a history of producing annual NHL player albums dating back to the 1990s. After acquiring US trading card giant Donruss/Playoff in 2008, Panini America obtained a license to produce NHLPA trading cards in 2010. In addition to the Donruss name, Panini America has the rights to some well-known hockey brands including Score, Pinnacle, Zenith and the brands released by the Pacific Trading Card Co. In addition to its trading card brands, Panini will continue to release the annual NHL sticker album and packets in 2010-11 and beyond, with numerous promotional campaigns in both North America and Europe.

Upper Deck Co.
Upper Deck is one of two licensed manufacturers of NHLPA and NHL trading cards. An NHLPA licensee since 1990, Upper Deck was a revolutionary force when it catapulted to the top of the booming trading card industry just a year earlier with its inaugural Major League Baseball release. From 2005-06 to 2009-10 Upper Deck was the exclusive partner for NHLPA player trading cards and also produced the Be A Player brand of trading cards. Leading Upper Deck Hockey brands such as SP Authentic, O-Pee-Chee, The Cup and the Upper Deck Series 1 and 2 releases, are highlights on any collector's annual calendar.

Video Games

Electronic Arts

Electronic Arts (EA) is an international developer, publisher and distributor of some of the world's leading interactive software products. EA has been a partner with the NHLPA since 1992 when it released "NHLPA Hockey 93" - still considered among the classic games of the generation, and immortalized in a scene in the 1997 film "Swingers". The following year saw the introduction of the first EA game fully licensed by both the NHL and NHLPA, "NHL 94". This game still rates among the most popular sports video games of all-time. EA has continued to release an annual NHLPA-licensed simulation hockey title worldwide every year since, and annually receives top reviews for its improvements in gameplay, AI and other simulation features. In the September, 2008, they released NHL 2009 featuring Calgary defenceman Dion Phaneuf on the North American cover. The title was voted Sports Video Game of the Year by 10 top industry sources including GameSpot, IGN and Spike TV. In early 2009 EA launched "3-on-3 NHL Arcade" for download via the XBox Live Marketplace or Playstation Network. In 2010, EA released its first title on the Nintendo Wii System, NHL Slapshot.

Take-Two Interactive Software, Inc.

Take-Two is an industry leader in interactive software for gaming consoles and on-line play worldwide. Their 2K series has been a cutting-edge product since 2000 when it debuted on the Sega Dreamcast console. Though the Dreamcast was all but gone within a few years, the 2K series has been successful on Microsoft, Sony and Nintendo platforms ever since, and in 2008-09 NHL 2K9 became the first true simulation hockey video game to debut on the Nintendo Wii. Though the key elements such as team management are there for the hard-core gamers, the 2K game also has options for the more casual pick-up-and-play gamer, as stressed in the advertising for 2K9. Among the NHLers to star as the highlight for the 2K series in recent years are: Martin St. Louis, Joe Thornton, Rick Nash and Ryan Kesler.

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