The National Hockey League Players’ Association (NHLPA) Business Affairs department oversees all of the union’s business and marketing activities, including: consumer products licensing, and sponsorships; international hockey; charitable and community relations activities through the NHLPA Goals & Dreams Fund; the union’s digital and media properties; and the activities of Hockey Ventures (Canada) Inc., the NHLPA’s newly created wholly-owned marketing company.
The activities of the Business Affairs department are undertaken in support of the Union's efforts to promote its members and the game of hockey.
The National Hockey League Players’ Association (NHLPA) is responsible for managing the players' group licensing program. It is through this program that entities seeking to use the names and likenesses of the world’s greatest hockey players obtain these rights.// Read More
Since 1972 Summit Series between Canada and the former Soviet Union, the National Hockey League Players’ Association (NHLPA) has taken a significant role in the staging of major international hockey events. While North American fans have the opportunity to follow players through National Hockey League (NHL) coverage, the NHLPA has created opportunity through international tournaments for fans from around the world to experience hockey's very best players.// Read More